Really Nasty Horse Racing Game

Pip Your Pals to the Post with the Really Nasty Horse Racing Game - (review samples available now)

Enjoy a day at the races from the comfort of your armchair with the fiendishly devious Really Nasty Horse Racing Game. Buy a racehorse and place your bets, all without any cash changing hands!

Re-released this autumn from University Games, the board game that has delighted families for 21 years is re-launching with a new, contemporary box design.

The aim of The Really Nasty Horse Racing Game is simple: buy a racehorse, enter it into events, and win as much money as possible by being utterly ruthless! Utilise race cards to force opponents’ nags to fall at the first fence, pull up or unseat their jockey. Players win money for the success of their horse and before each race visit “Generous George the bookie” to place a secret bet on any of the race's runners and riders. The player with the most money at the end of the series of race meetings is the winner.

Not only the easiest (and cheapest!) way to own a racehorse, The Really Nasty Horse Racing Game is fantastic fun for family and friends. Just don't be surprised when you're nobbled by your nan and your horse falls at the first!

Really Nasty Horse Racing Game from University Games is available from all good retailers including Amazon, Debenhams and WHSmith.

RRP of £19.99

Ages 12+

All games available for review

5 SECOND RULE Brand-new on shelf this Summer is the award-winning game, 5 Second Rule. Winner of ‘Best New Game’ at Toy Fair 2011, this fast-paced game requires players to name three things in 5 seconds! The quirky twisted timer, the risk of the Danger Zones and the Switch and Pass On cards, add to the frenzied pace of play. To support the launch, University Games will invest in a comprehensive pre-Christmas TV and PR campaign to further increase awareness and boost sales.

SMART ASS University Games also continues invest in TV advertising for the popular trivia-based game Smart Ass. Have you ever played a game and been bursting to shout out the answer even when it’s not your turn? Here’s your chance! Each question has ten clues. The first player to shout out the correct answer wins the round and takes a step closer to being the ultimate “Smart Ass.”!

POINTLESS This summer the popular TV quiz show Pointless, presented by Alexander Armstrong, has moved from BBC Two to BBC One. This has greatly increased awareness, and is reflected in the increase in demand for the board game produced by University Games. The family game takes the best elements from the TV show. The aim of the game is to get the lowest score possible by giving the least obvious answer! The TV viewing figures for Pointless have surged to 2.7 million a day. Series 4 is currently airing, and with series 5 already planned, Pointless is going to remain at the forefront of TV exposure for sometime to come.

THE REALLY NASTY HORSE RACING GAME To celebrate 21 years since the original launch of The Really Nasty Horse Racing Game, University Games has re-branded, re-packaged and will re-launch this popular and addictive game this August. The unique board game has remained a consistent best seller since 1990, has gained 92 % 5 star reviews on Amazon and appeals to racing and non-racing players alike.
“The game brings together all the family values of bribery, shiftiness, bluffing, blackmail and double-crossing with lots of laughter and fun. A Winner!”
The Good Toy Guide

THE GRUFFALO MAGNETIC ADVENTURES New for the pre-school range, University Games have introduced the Gruffalo Magnetic Adventures. The flexible magnetic pieces can stick on background scenes provided or onto the fridge door! This compliments the well-loved Felt Board Game and Word Rhyming Games from the same series. Super for travel, and handy for home.

Crayola games for review

Review samples are now available of the new pre-school games from Crayola - 'Doodle Match' and 'Colour Mix-a-Roo'! Crayola has continually inspired creativity in children and this venture from craft to games is no exception. Both games introduce children to colour recognition and enhance memory skills. No batteries required and no mess either!

University Games will also launch its exclusive 'Play 'N Learn' System. The concept has been developed to assist parents who wish to align fun and learning with their child's development needs.
By adding clear and easy to understand signage on the box, it makes the parents choice easier.

The full range of eleven titles in the 'Play 'N Learn' System will incorporate games such as 'Alphabet Game', 'Adventures In Fairyland', and 'Jungle Adventure'. All the games will help children to develop key basic skills such as counting, mathematics, observation, and social interaction.

Launching into the activity category, 'Gruffalo Magnetic Adventures' will sit perfectly alongside the other Gruffalo lines - 'The Gruffalo Felt Play Board' and 'The Gruffalo Word Rhyming Game'.

Finally, the Very Hungry Caterpillar Match and Munch game allows pre-schoolers to develop their matching and counting skills as they collect and match food from the beloved story by Eric Carle. The game is already being well reviewed and is expected to be a firm favourite this year.

SAMPLES ARE AVAILABLE FOR REVIEW - contact emma.burgham@mi-comms.co.uk

THE BEST IS BACK – ALL NEW ‘MURDER MYSTERY PARTY GAMES’

THE BEST IS BACK – ALL NEW ‘MURDER MYSTERY’ FOR 2011
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‘POINTLESS’ GOES FROM STRENGTH TO STRENGTH

University Games is re-launching its first-ever series of games at the 2011 Spring Fair - the hugely popular Murder Mystery Party. Re-packaged, and with new content to bring them bang-up-to-date, these role-playing ‘parties-in-a-box’ include A Taste for Wine and Murder, Murder at Mardi Gras and Murder Down Under. Iconicly known as ‘the’ ultimate dinner party game, these latest versions will ensure a new lease of life amongst their original fans and provide fun entertainment to new games-lovers.

The new board game Pointless released by University Games at the end of 2010, is based on the compelling BBC TV quiz show hosted by Alexander Armstrong. The TV show has been such a success that new episodes of Pointless have just been commissioned (announced 4th February 2011) and Armstrong will host a fourth and fifth series in 2011. This is great news for the board game which brings the best features of the show straight from the TV into your living room.

Launching into the family games category in 2011 is a major new UK game for University Games called ‘5 Second Rule’. The game was awarded Best New Toy for 2011 at the London Toy Fair earlier this month and is nominated as US Toy of the Year 2011. ‘5 Second Rule’ is a fast-paced game that requires players to think on their feet, and is expected to be a hit when it launches on-shelf in July.

Brand-new for the pre-school sector, University Games is launching two new games from Crayola – ‘Doodle Match’ and ‘Colour Mix-a-Roo’. Both games introduce children to colour recognition and enhance memory skills. No batteries required and no mess either!

Launching this year into the activity category, Gruffalo Magnetic Adventures sits perfectly with the other Gruffalo lines – The Gruffalo Felt Play Board and The Gruffalo Word Rhyming Game. The felt board and the magnetic activities both encourage creative play with the popular characters from the timeless classic.

In 2011 ‘Smart Ass’ will continue to lead the family games category, following successful 2010 sales and a Christmas TV advertising campaign.

Christmas all wrapped up with University Games

The festive season is the perfect time of year to stay in and play some family games.

So whether you’re looking to challenge the kids, battle against your friends or have fun with your relatives, you simply can’t go wrong with the wide variety of family board games available this Christmas from University Games.

This year's best-selling game is the ever-popular Mr&Mrs. Do you really know your partner as well as you think? Or do you want to test your general knowledge with the classic game Who wants to be a Millionaire? And brand new for 2010, there's Pointless, based on the hit BBC game-show hosted by Alexander Armstrong - the game where the least obvious answer wins!

If you want a more quiz-based game, try Sort it Out! or the junior version for the kids. Impatient players should make sure they have Smart Ass in their Christmas games collection - but don't play it with those who like a slow-paced game!

For those gorgeous stocking fillers, check out the new highly addictive Find it game which will keep your kids absorbed for hours or the tinned version of the award-winning Five Little Monkeys game and family favourite The Gruffalo.

All the games can be viewed on www.universitygames.co.uk

StyleU launches new concept in designer shopping

Georgie Pincus, a personal stylist and owner of StyleU, has secured exclusive contracts with Stella McCartney, Michael Kors, Matches Fashion and Donna Ida, to supply their latest collections at her designer trunk parties.

Georgie will organise the event – you simply select the date and a small group of friends to ensure individual attention and advice. Georgie will send out personalised invites and communicate with guests to learn dress size, style and colour preferences. She will then spend time with the individual designers agreeing and selecting the key pieces and seasonal ranges in line with the guests’ feedback.

Georgie says, “More and more clients don't want to shop on the internet as they can't touch, see or try on the clothes and they don't have the time to go shopping. My vision is to offer a personal shopping and concierge service by taking capsule collections in the form of mini pop-up designer boutiques to clients in their own homes.”

For more information on StyleU's designer trunk parties or an interview with Georgie Pincus, please contact emma.burgham@mi-comms.co.uk

Discovering Ardi

DVD to be released 26th April 2010

The two-hour series, “Discovering Ardi,” documents the sustained, intensive investigation that began in the Ethiopian desert 17 years ago after the discovery of a 4.4 million year old female partial skeleton nicknamed “Ardi”.

Ardi’s discovery opened a new chapter on human evolution, revealing the first evolutionary steps our ancestors took after we diverged from a common ancestor we once shared with living chimpanzees.

It took an elite international team of experts fifteen years to delicately, meticulously and methodically piece together "Ardi" and her lost world in order to reveal her significance.

The film uses both location sequences and extensive computer-generated animation to detail the original research and is designed to bring the many discoveries of the Middle Awash team to a wide viewing public.

Dirty Job’s host Mike Rowe narrates.

Notes To Editors:

“Discovering Ardi” is brought to DVD under license by Demand Media and was first broadcast on Discovery Channel in the UK.

The DVD retails at an RRP of £17.99 from Amazon.co.uk and all good retailers.