BabyCentre.co.uk has been named a Top 10 Award winner in the Lifestyle and Family category in the latest Hitwise UK 2008 Online Performance Awards. The annual Hitwise UK Online Performance Awards recognise excellence in online performance through public popularity, awarding websites in more than 50 key industries online.
In its category BabyCentre.co.uk was rated the leading parenting website, ahead of Bounty, mumsnet and Babyworld. The top two places in the Lifestyle - Family category were awarded to genesreunited.co.uk and ancestry.co.uk (see below for table line-up). Results of the Hitwise UK Online Performance Awards are based on the Internet usage of more than 8 million UK Internet users with winners receiving the greatest market share of visits throughout 2008 in their online industry.
Daniel King, General Manager of Hitwise UK said, "With the dynamics of online marketing continually evolving, the online success of BabyCentre.co.uk during 2008 is an incredible achievement. Receiving a Hitwise UK Online Performance Award acknowledges that BabyCentre is amongst the most popular websites visited by UK Internet users, signifying the strength of their online marketing".
Sasha Miller, Editor of BabyCentre.co.uk added, "This is a great Award for BabyCentre.co.uk and is testimony to the trust and brand loyalty of BabyCentre mums. We're delighted that we're the leading online destination for parents in the UK".
Media information contacts:
mi-comms PR
Tel: 01494 775250
Kirsty Barr, Mobile: 07876 440648
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