BABYCENTRE.CO.UK CONFIRMS ITS POSITION AS THE UK’S

London, 6th July 2009: BabyCentre.co.uk, the UK’s leading parenting website, today announces the publication of its first ABCe audited figures.

The results of the audit give BabyCentre.co.uk a bumper unique user figure of 1.967m unique users per month, confirming its popularity with consumers across the UK and verifying its position as the country’s most visited parenting website.

Since its launch, BabyCentre.co.uk has grown into a ‘must-have’ information and community tool for online mums and mums-to-be across the UK. Reaching over 70% of first time mums in the UK, BabyCentre.co.uk offers practical advice from expert sources, including doctors and midwives, in addition to an active online community where members share their thoughts and experiences of one of life’s greatest experiences with fellow parents. With more than 560,000 community pages viewed each day the results are confirmation that BabyCentre’s subscribers find the resource both invaluable and accessible.

Commenting on the results, Samantha Seal, Commercial Director for BabyCentre.co.uk says: “We are delighted with this fantastic figure. It’s exactly what we had hoped to achieve: to prove that BabyCentre is truly the leading online destination for mums and mums-to-be in the UK; and to demonstrate to existing and potential advertisers the value in partnering with us to reach this important demographic.”


Media Information:
Kirsty Barr / Emma Burgham, mi-comms PR, Tel: 01494 775250


Notes to Editors:
ABCe, the industry owned organisation which provides independently verified traffic and related data, conducted the BabyCentre.co.uk audit between 1st and 31st March 2009.

The only other two ABCe audited parenting sites are BabyExpert (Prima Baby & Pregnancy website) with 268,288 and BabyWorld with 559,711 unique users, respectively.

Founded in 1996 and based in San Francisco, BabyCenter operates in 19 markets globally: US, US Spanish, UK, Canada, Australia, France, Germany, Austria, Switzerland, Sweden, China, India, Arabia, Spain, Brazil, Singapore, Philippines, Malaysia and Mexico. BabyCentre has 15 million unique users a month globally and the brand has the ability to reach 67% of all new and expectant online mums in the world.

BabyCentre.co.uk is the UK’s leading website dedicated to providing new, expectant and "actively trying" parents with the information, support and reassurance they need. The UK site averages 1.96 million unique visitors every month and reaches an estimated 80% of all pregnant women who are online.

BabyCentre is a trusted parenting resource that provides practical advice by expert sources, including doctors, midwives and fellow parents. It is the only parenting site accredited by the independent expert organisation Health on the Net (HON) in the UK, Germany, Austria and Switzerland.