Targetbase Claydon Heeley Appoints New Head of Analytics

London, July 2009: Targetbase Claydon Heeley announces the appointment of Angela Livingstone as new Head of Analytics, with immediate effect.

Since launching in 2008, Targetbase Claydon Heeley has shown a growing commitment to developing its consumer insight department. The appointment of Angela Livingstone is further demonstration of the investment in analytics to bolster ability in building customer relationship value by connecting technology, insight and creative communications. Livingstone joins TBCH from AIS where she was Head of Data Planning, working with major brands such as O2, Abbey, EDF Energy, M&S Money and Vodafone.

Steve Grout, UK CEO of Targetbase Claydon Heeley, comments, “I am delighted to have Angela on board, her data strategy experience is second to none. Her enthusiasm for data and belief that an idea is only as effective as the insight behind it, perfectly matches TBCH’s ambition.”

Targetbase Claydon Heeley is a leader in data-driven marketing strategies, developing integrated direct response campaigns across multiple channels measuring and evaluating effectiveness. Livingstone says, “My background in psychology and interest in human behaviour and technology sparked a lifelong passion for data and consumer insight. I am very excited to be joining the growing Analytics division at TBCH. One of my key responsibilities is to bring together the technology of the team in the US with the insight of the UK team – a challenge that I look forward to rising to. My vision is to bring new technology and tools to clients in the UK, making better, more effective business.”
Livingstone’s arrival endorses TBCH’s commitment to data driven, further highlighting their position as an industry forerunner in building greater Customer Relationship Value.


For further info contact:
emma.burgham@mi-comms.co.uk / lara.finch@mi-comms.co.uk