Monday, 7 June 2010

StyleU launches new concept in designer shopping


Georgie Pincus, a personal stylist and owner of StyleU, has secured exclusive contracts with Stella McCartney, Michael Kors, Matches Fashion and Donna Ida, to supply their latest collections at her designer trunk parties.

Georgie will organise the event – you simply select the date and a small group of friends to ensure individual attention and advice. Georgie will send out personalised invites and communicate with guests to learn dress size, style and colour preferences. She will then spend time with the individual designers agreeing and selecting the key pieces and seasonal ranges in line with the guests’ feedback.

Georgie says, “More and more clients don't want to shop on the internet as they can't touch, see or try on the clothes and they don't have the time to go shopping. My vision is to offer a personal shopping and concierge service by taking capsule collections in the form of mini pop-up designer boutiques to clients in their own homes.”

For more information on StyleU's designer trunk parties or an interview with Georgie Pincus, please contact emma.burgham@mi-comms.co.uk

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